DIY poster “Let go or be dragged”

Here it is, the new poster “Lâchez la perche” is available for sale in the shop!

Here is the step by step process explained :

1. The Idea

When teaching ski to the beginner classes, it is one of the first thing we tells our customers: “If you fall, make sure you release the pole”, that you let go!

Because we have to agree, we see too often poor people swallowing a certain amount of snow, though vainly trying to recover in remaining hooked to this lift pole. But why? Surely as Gad Elmaleh, a french comic says, it is “because it is our own, we don’t want to let it go… And yet, there are plenty of others available behind, but we remain stubborn, as it is ours, we keep it and that’s it!”

2. The Drawing

Each poster starts with a sketch on paper with a pencil. As most of my day is already spent in front of a screen, I enjoy to draw sometimes, I can let my hand free to create pretty curves.

Below is the drawing, probably the creation step that I prefer. Several points have to be studied : the body position, the expression of the face, the style of clothing.

dessin bonhomme ski

3. The drawing vectorization (digitalization)

Once satisfied with the drawing, I take a photo and import it in Adobe Illustrator. The vectorization starts thanks to the tools “quill pen”, zone by zone.This is a meticulous and lengthy work.
Parallel to this, I choose the colors of the drawing, inspired by fashion of the moment or by old vintage posters. I like to keep a sober and simple style without too much clutter.
Screen Shot 2015-10-24 at 09.54.37
vectorisation poster ski

4. Incorporation of the drawing into the poster

Once the drawing is traced, I proceed to the poster layout by adding texts and background decors. Several colors and typography are tested. Small shadows are added to make it a little more “incorporated” into the decor.
test couleurs typographies affiche vintage

5. Finalization and rendering

This process can be time-consuming because the aesthetics and the balance of the whole counts a lot for me. As soon as a change is made, I let “rest” the poster a moment before looking again at it. Having a “fresh” look is important in order to effectively judge its own creations.

It is still a bit of an apprehension when I present my creations. I hope you will enjoy this new poster, you may recall an enjoyable moment skiing…

Here is the new poster :
lachez-la-perche-final-01

And here is the framed poster :

lachezlaperche-woodbg

Feel free to let me know your thoughts about this poster, it is always very constructive!
If you want to buy the poster click here!

The poster is available in size A3 (29,7 x 42cm) and A4 (21 x 29,7cm) to the price of 19 and 13€.
Delivery is possible worldwide. Posters are stored in rigid cart board envelopes which guarantee a prefect quality once received.